Open to Projects
Digital Marketing Specialist & VA

Lusiana
Friza Safira

5 years turning content into conversions — SEO blog writing, social media management, email campaigns, and website upkeep for B2B and B2C brands across Singapore, Indonesia, the Philippines and Myanmar.

5+
Yrs Exp.
16
Past Clients
4
Countries
Get in Touch
Lusiana Friza Safira
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“With the new day comes new strength and new thoughts.”
Selected Work

What I've Built

Real work, real results. Browse by category and click to explore.

Managing social media across Instagram, Facebook, LinkedIn, TikTok and Rednote — from content creation to scheduling, community management and monthly reporting. I maintain consistent brand voices for B2B and B2C clients across Southeast Asia.

📊 Meta Business Suite🎵 TikTok Studio 🦉 Hootsuite📅 Buffer 🎨 Canva🎬 CapCut 📱 Instagram📘 Facebook 💼 LinkedIn🎵 TikTok📕 Rednote

Writing SEO-optimised blog articles and product content for B2B technology, healthcare, and professional services companies. I research keywords, write for both readers and search engines, and publish directly in WordPress with AIOSEO.

🔧 WordPress🔧 HubSpot CMS 🔧 AIOSEO🔧 Yoast SEO 🔧 SEMrush🔧 Google Search Console 🔧 Google Analytics🔧 Neil Patel
WordPress Blog DashboardWordPress · Blog Dashboard Writing and publishing directly in WordPress with AIOSEO scores above 80

Full-cycle email marketing for B2B and B2C brands — welcome sequences, newsletters, drip campaigns and broadcasts. I write the copy, design the layout, set up automations, and track open rates and CTR.

🔧 Mailchimp🔧 HubSpot 🔧 Klaviyo🔧 MailerLite 📧 Welcome Sequence📧 Newsletter 📧 Drip Campaign📧 Broadcast

Clients served: JWC Accounts & HR (SG), Adika Tirta Daya, PrimaDoc, AVIAT and Catur Elang Energi (ID). Consistent open rates tracked and optimised every send.

Managing WordPress sites end-to-end — uploading product listings, writing and publishing SEO blog posts, maintaining performance, and keeping content fresh. I also build landing pages in HubSpot and MailerLite.

🔧 WordPress🔧 WooCommerce 🔧 HubSpot CMS🔧 MailerLite 🔧 SEMrush🔧 Google Analytics 🔧 Google Search Console🔧 Neil Patel🔧 AIOSEO

Organised, reliable remote admin support — content calendars, editorial plans, email inbox management, data classification and entry, and document preparation. I keep things structured so clients can focus on what matters.

🔧 Google Docs🔧 Google Sheets 🔧 Microsoft Excel🔧 Microsoft Word 🔧 Notion🔧 Trello 🔧 Slack🔧 Google Workspace
Credentials

Training & Certification

SGB VA Certificate
May 2023 – June 4th, 2023 · Singapore

SGB Virtual Assistant Online Training

Completed an intensive VA program by Tatiana Gromenko, Founder of SGB VA Course — covering digital marketing, client management, scheduling tools, and remote work best practices.

Certificate of Completion
Trusted By

Clients & Companies

Collaborated with 16 businesses across Singapore, Indonesia, Myanmar & the Philippines.

JWC Accounts & HRJWC Accounts & HR🇸🇬
JWC ConsultancyJWC Consultancy🇸🇬
GobblinGobblin🇸🇬
Qurious MediaQurious Media🇸🇬
ALL ID SingaporeALL ID Singapore🇸🇬
ALL ID MyanmarALL ID Myanmar🇲🇲
ALL ID PhilippinesALL ID Philippines🇵🇭
ALL ID IndonesiaALL ID Indonesia🇮🇩
Arisan MAPANArisan MAPAN🇮🇩
AVIATAVIAT🇮🇩
PrimaDocPrimaDoc🇮🇩
Adika Tirta DayaAdika Tirta Daya🇮🇩
Catur Elang EnergiCatur Elang Energi🇮🇩
Floral Dreams SGFloral Dreams SG🇸🇬
M&G AestheticsM&G Aesthetics🇮🇩
HealthingsHealthings🇮🇩
Kind Words

Client Testimonials

★★★★★
“Lusiana completely transformed our Instagram presence. Engagement grew significantly in the first two months — her content always feels on-brand and her captions genuinely connect with our audience.”
JW
James W.
Director · Singapore
★★★★★
“She handled our email campaigns end-to-end and never missed a deadline. The open rates improved noticeably and the copy felt genuinely helpful — not salesy at all.”
RA
Rizky A.
Marketing Manager · Jakarta
★★★★★
“Our product articles needed to rank on Google and be readable by humans. Lusiana delivered both. She understood our AIDC products quickly and wrote content our customers reference regularly.”
MK
Marcus K.
CEO · Manila
★★★★★
“Working with Lusiana as our VA has been a game-changer. She is proactive, organised, and always one step ahead. Our social content looks amazing and the community loves it.”
SL
Sophie L.
Founder · Singapore
★★★★★
“Lusiana brings creativity and consistency every single week. She understands brand voice immediately and her content always gets the engagement we need.”
DN
Diana N.
Brand Manager · Indonesia
★★★★★
“We hired Lusiana for Meta Ads and content strategy. Our ROAS improved in the first month. She communicates clearly, delivers on time, and genuinely cares about results.”
TM
Theo M.
E-commerce Owner · Singapore
Get In Touch

Let's Work Together

Ready to elevate your brand's digital presence? Let's connect 🚀

LFS
Open to Work